For Booksellers/Retailers
Harvard Business Review Press publishes the best thinking in the areas of business strategy, general management, technology, leadership, human resources and innovation. Intelligent business readers turn to us for answers to the questions they face every day, and for the guidance and debate that will have a profound impact on their lives - both personally and professional***
Bulk and Corporate Orders
booksales**[ta]**vardbusiness.org
Rights & Licensing
Jon Shipley rights**[ta]**vardbusiness.org
Harvard Business Press books are available wherever books are sold, and distributed to the trade by the following distributors:
United States & Canada
Perseus Distribution Services:To place an order, please contact your PDS sales representative.
For toll-free ordering, call:1-800-343-***
fax 1-800-351-***
Orders can also be sent to:PDS, Inc.
Attn:Order Entry
193 Edwards Drive
For additional information, call:1-203-655-***
International Contact Information
Suk Lee Director, International Sales
Perseus International
Ph:1 212 397 ***
Fax:1 212 340 ***
Enquiries:suk.lee**[ta]**ramcontent.com
Orders:intlorders**[ta]**ramcontent.com
Latin America/Caribbean/Middle East/North Africa/Overseas Military
Edison Garcia
International Sales Manager
Perseus International
Ph:212-340-***
Enquiries:edison.garcia**[ta]**ramcontent.com
Orders:intlorders**[ta]**ramcontent.com
Europe:General Inquiries
Perseus Books Group
69-70
Tel:+44 (0)207 353 ***
Fax:+44 (0)207 353 ***
enquiries**[ta]**ramcontent.com
Ordering Information
Grantham Book Services
Tel:+44 (0)1476 54***
Fax:+44 (0)1476 54***
orders**[ta]**.tbs-ltd.co.uk (
export**[ta]**.tbs-ltd.co.uk (Export)
Australia, New Zealand & South Africa:General Inquiries
Kate Folkers
Perseus International
Tel:212-340-***
Fax:212-340-***
Enquiries & Orders:kate.folkers**[ta]**ramcontent.com
Ordering Information
NewSouth Books
Orders and Distribution
Moorebank, NSW 2***
Tel:+61(2) 8778 9999 Fax:+61(2) 8778 ***
South Africa:Book Promotions
Nicky Stubbs
Office B4, The District
Tel:27 21 469 ***
Fax:27 (0) 86 270 ***
Email:enquiries**[ta]**kpro.co.za
Indian Sub-Continent:Raj Rupam Bora
India Pvt. Ltd.
4676/21, First Floor
Daryaganj
Tel:+91-11-4352***
Enquiries & Orders:rbora**[ta]**vardbusiness.org
About HBR
EDITOR IN CHIEF
Adi Ignatius
EDITOR, HBR
Amy Bernstein
EXECUTIVE EDITOR
Sarah Cliffe
ACTING EDITOR, HBR.ORG
Maureen Hoch
CREATIVE DIRECTOR, HBR GROUP
James de Vries
EDITORIAL DIRECTOR, HBR PRESS
Tim Sullivan
SENIOR EDITORS
Laura Amico
Alison Beard
Scott Berinato
Lisa Burrell
David Champion (
Walter Frick
Sarah Green
Eben Harrell
Jeff Kehoe
Daniel McGinn
Melinda Merino
Gardiner Morse
Curt Nickisch
Steven Prokesch
Vasundhara Sawhney
Ania Wieckowski
MANAGING EDITOR,
HBR PRESS
Allison Peter
SENIOR ASSOCIATE EDITOR
Susan Francis
ASSOCIATE EDITORS
Courtney Cashman
Gretchen Gavett
Dave Lievens
Nicole Torres
Erica Truxler
SENIOR ASSOCIATE / ARTICLES EDITOR
Amy Meeker
ARTICLES EDITORS
Christina Bortz
Susan Donovan
Martha Lee Spaulding
ASSISTANT EDITORS
Kevin Evers
JM Olejarz
VIDEO PRODUCER
Melissa Allard
EDITORIAL DEVELOPER
Tyler Machado
EDITORIAL ASSISTANT
Kenzie Travers
STAFF ASSISTANT
Christine C. Jack
CONTRIBUTING EDITORS
Karen Dillon
Amy Gallo
Jane Heifetz
John Landry
Andrew O’Connell
Anand P. Raman
DESIGN DIRECTORS
Stephani Finks, HBR Press
Matthew Guemple, HBR
Marta Kusztra, HBR Digital
Karen Player, Product
DESIGNERS
Laura Guillen
Michael Tavilla
James Wheaton
SENIOR INFORMATION DESIGNER
Matt Perry
PHOTO EDITOR / RESEARCHER
Andrew Nguyen
CONTRIBUTING DESIGNERS
Aaron Atencio
Caitlin Choi
Soo Coughlan
Stephanie Testa
Dan Zedek
EDITORIAL PRODUCTION DIRECTOR
Dana Lissy
SENIOR PRODUCTION EDITORS
Jennifer Waring
Christine Wilder
PRODUCTION EDITOR
Jodi Fisher
SENIOR PRODUCTION SPECIALIST
Robert Eckhardt
PRODUCTION SPECIALIST
Alexie Rodriguez
CONTRIBUTING STAFF
Kathryn K. Dahl
Steven DeMaio
Sarabeth Fields
Alexandra Kephart
Ramsey Khabbaz
Kelly Messier
Katie Robinson
Kristin Murphy Romano
Dana Rousmaniere
EDITORIAL ADVISORY BOARD
Bharat Anand
Azeem Azhar
John Batte***
Nicco Mele
Vivek Shah
EDITORIAL OFFICES
617-783-7410 | fax 617-783-***
HBR.org
GROUP PUBLISHER
Joshua Macht
VICE PRESIDENT, DEPUTY GROUP PUBLISHER
Sarah McConville
VICE PRESIDENT OF GLOBAL ADVERTISING; PUBLISHER, HBR
Gail Day
MANAGING DIRECTOR, PRODUCT MANAGEMENT & DIGITAL STRATEGY
Eric Hellweg
MANAGING DIRECTOR, FINANCE & OPERATIONS
Edward Crowley
MANAGING DIRECTOR, SPONSORED ACTIVITIES
MaryAlice Holmes
SENIOR DIRECTOR, TECHNOLOGY
Kevin Newman
DIRECTOR OF SALES & ADVERTISING, PRODUCT DEVELOPMENT
Craig Catalano
DIRECTOR, CONSUMER MARKETING
Jeff Levy
DIRECTOR, CUSTOMER ANALYTICS & INSIGHTS
Carrie Bourke
DIRECTOR, BUSINESS ANALYTICS & INSIGHTS
Jessica Avery
SENIOR PRODUCT MANAGER
Emily Ryan
SENIOR UX DESIGNER
Maureen Barlow
SENIOR PROJECT MANAGER
Lisa Gedick
SENIOR MANAGER, CUSTOMER ANALYTICS
Robert Black
SALES & MARKETING COORDINATOR
Jenna Henderson
PRODUCT MANAGER, AUDIO & VIDEO
Adam Buchholz
PRODUCT MANAGER
Jody Mak
ASSISTANT DIRECTOR, COMMUNICATIONS
Amy Poftak
SENIOR MANAGER, PLANNING & RETENTION
Corrine Callahan
MARKETING COMMUNICATIONS DIRECTOR
Julie Devoll
ASSISTANT DIRECTOR, OPERATIONS
Greg Daly
ASSISTANT DIRECTOR, E-COMMERCE
Carol Concannon
EDITOR, RESEARCH & SPECIAL PROJECTS
Angelia Herrin
CONSUMER MARKETING MANAGER