Austrade recognises that the education sector makes a broad contribution to the richness and diversity of Australian society. We

also understand the important role education plays in helping Australia develop and strengthen global relationships, and this is

reflected in our approach to the international promotion of the sector.

Austrade has a global marketing and promotion framework, endorsed by the Minister for Trade, with three strategic objectives:

· to contribute to the growth in demand for Australian education

· to contribute to the repositioning of Australia as a provider of high quality education services to international students

· to contribute to the building of a sustainable Australian international education sector

To achieve the above, Austrade focuses on five key priorities:

· Improving perceptions of Australia’s international education

· Implementing effective communications and media strategy

· Executing effective engagement strategy with offshore education agents

· Delivering high quality and timely market research, intelligence and servi***

· Engaging effectively with onshore and offshore stakeholders

Our China education team recognises the importance of our expanded education responsibilities and is looking forward to

engaging with you as opportunities emerge.

澳大利亚贸易委员会认识到教育行业为澳大利亚社会的富饶和多元化做出了重大的贡献。同时，我们也意识到教育在促进澳大利亚

发展和巩固其与世界各国的关系中发挥着重要作用。这一点也充分体现在我们对教育行业的国际推广工作中。

鉴于此，经澳大利亚联邦贸易部长批准，澳大利亚贸易委员会制定了全球性的教育推广和宣传指导框架，其中包括三个战略目标：

· 扩大国际市场对澳大利亚教育的需求；

· 强化澳大利亚世界一流留学目的地形象；

· 确保澳大利亚国际教育行业的可持续发展。

Last updated 25 July ***

For more information email china[ta]**trade.gov.au visit studyinaustralia.gov.au/China or austrade.gov.au/China

为实现上述目标，澳大力亚贸易委员会围绕以下五项重点领域开展工作：

· 提升澳大利亚国际教育的形象；

· 实施有效的传播与媒体关系策略；

· 保持与海外留学中介机构的密切合作；

· 及时为澳大利亚国际教育行业提供优质的市场调研、资讯及相关服务；

· 保持和本土与海外利益相关方的紧密合作（澳大利亚及海外的政府及非政府组织、院校等）。

澳大利亚贸易委员会中国教育团队认识到我们扩展的教育责任的重要性。我们期待着与您共同合作、携手并进。

Eliza Chui

徐佩仪

Shanghai

Education Commissioner

Team Leader

T：86 21 6103 ***

E：Eliza.Chui[ta]**trade.gov.au

Molly Liu

刘燕

Shanghai

Education Manager

Team Coordinator

T：86 21 6103 ***

E：Molly.Liu[ta]**trade.gov.au

Eleanor Ye

叶琳

Beijing

Education Manager

Team Coordinator

T：86 10 8532 ***

E：Eleanor.Ye[ta]**trade.gov.au

Lily Wu

吴莉莉

Shanghai

Education Manager

T：86 21 6103 ***

E：Lily.Wu[ta]**trade.gov.au

Emily Zhang

张菁

Shanghai

Education Manager

T：86 21 6103 ***

E：Emily.Zhang[ta]**trade.gov.au

Zhen Liu

刘珍

Beijing

Education Manager

T：86 10 8532 ***

E：Zhen.Liu[ta]**trade.gov.au

Mandy Xu

徐瑶

Beijing

Education Manager

T：86 10 8532 ***

E：Mandy.Xu[ta]**trade.gov.au

Iris Zhang

张隽华

Guangzhou

Education Manager

T：86 20 2887 ***

E：Iris.Zhang[ta]**trade.gov.au

Javen Li

李增锋

Guangzhou

Education Manager

T：86 20 2887 0***

E：Javen.Li[ta]**trade.gov.au